Archives for posts with tag: commercial

You all remember Rush, right? They used to be a rock band. But it’s time to order the flowers and start tuning your bagpipes, because that band as you knew it has died.

Geddy and Alex, you see, are endorsing Walmart by letting them use the song “Working Man” in a TV commercial. Walmart, one of the worst employers on Planet Earth, has Rush’s blessing to use its song as a way to help whitewash their appalling record of abusing workers, stealing from honest taxpayers, and paying its own working men and women so little, many of them are on public assistance.

To compound the idiocy, the band has recently claimed to have renounced their collective worship of Libertarian anti-goddess Ayn Rand. But now they show their true colors by jumping in between the sheets with the real-life Galts of the 21st century, the billionaire Walton family of Walmart infamy. These boyos are not on your side, America.

The former rock band Rush has been revealed as a load of profiteering, smirking, exploiting, greedy, manipulative, hypocritical Teabaggers. From this cranky writer to Alex Lifeson, Geddy Lee, and Neal Peart: your once-proud band is dead, having become nothing more than a propaganda tool for the 1%. The “Working Man” Lee and Lifeson wrote about is being further ground under the heels of the most regressive employers of the modern age while you play chorus to their Dickensian practices, and if there were any justice in this world, he would spit in your sneering, self-absorbed faces.

Rush is dead. The “musicians” of Rush live on, but their band is no more. Let’s all line up to relieve ourselves on Rush’s grave.

Mr. Blunt and Cranky

Much hoo has been ballied and wroth been waxed over the new Cheerios commercial featuring three actors representing a family with different skin colors. Indeed, at crazy sites like this one, the racist loons are predicting the imminent demise of “white America” and other such hysterical hate-filled rants.

People, it’s just a standard cereal commercial: precocious kid, smart mom, clueless dad. General Mills, Quaker et al have been using this ad format for decades now, and not for purposes of social engineering; no, they make advertisements in order to sell products. That is how businesses make money, ya know.

And businesses are here to make money. That is the only reason most businesses exist: to turn a profit. Advertising helps increase profits. That’s it. The only reason for the ad. Ain’t another one. Profit is why that ad was made.

“So why”, we hear you ask, “did Cheerios cast people who look like a ‘mixed-race’ family”? Very simple: there are one whole helluva lot of such families in America, and when people see themselves represented in advertisements, they tend to buy the advertised product. That’s why you see white folk, Latinos, gays, men, women, youngsters, oldsters…lots of different types of consumers in ads: to make a connection with a market segment.

So calm down, all you outraged Wingnuts and racists. It’s all about making money. The cereal companies don’t care if we all turn beige or any other color, so long as we keep buying the stuff they advertise.

Mr. Blunt and Cranky