Much hoo has been ballied and wroth been waxed over the new Cheerios commercial featuring three actors representing a family with different skin colors. Indeed, at crazy sites like this one, the racist loons are predicting the imminent demise of “white America” and other such hysterical hate-filled rants.

People, it’s just a standard cereal commercial: precocious kid, smart mom, clueless dad. General Mills, Quaker et al have been using this ad format for decades now, and not for purposes of social engineering; no, they make advertisements in order to sell products. That is how businesses make money, ya know.

And businesses are here to make money. That is the only reason most businesses exist: to turn a profit. Advertising helps increase profits. That’s it. The only reason for the ad. Ain’t another one. Profit is why that ad was made.

“So why”, we hear you ask, “did Cheerios cast people who look like a ‘mixed-race’ family”? Very simple: there are one whole helluva lot of such families in America, and when people see themselves represented in advertisements, they tend to buy the advertised product. That’s why you see white folk, Latinos, gays, men, women, youngsters, oldsters…lots of different types of consumers in ads: to make a connection with a market segment.

So calm down, all you outraged Wingnuts and racists. It’s all about making money. The cereal companies don’t care if we all turn beige or any other color, so long as we keep buying the stuff they advertise.

Mr. Blunt and Cranky